Professional Experience
Nov. 2016 to Present | Homeland at Home and Homeland Center
Marketing Director (starting position Asst. Director of Marketing, Hospice)
Supervise, lead, and inspire a team of Clinical and Community Liaisons. In an ever-changing market across a 14-county service territory, constantly define and redefine short-term and long-term marketing strategies. Develop an annual marketing plan and participate in organizational budgeting process. Attend monthly operational meetings as required, such as QAPI, Strategic Planning sessions, Committee, and IT meetings.
Develop a calendar of outreach events with and for the Liaison team. Introduced and implemented a cloud-based CRM (client relationship management) system and provide on-going oversight. Established process of collecting historical referral, admission, and census data for the “at Home” service lines via the organization’s EMR system.
Attend various networking opportunities, such as Chamber meetings, sponsored events, and local health fairs. Attend strategic hospital meetings. Keep up with the ever-changing trends of the health-care landscape and identify new and/or changing marketing opportunities.
Collaborate with the Development team on sponsorships and fundraising events, as well as provide support for the various outreach needs of Bereavement Counselors and Volunteer Coordinators. Conceptualized and developed sustainable Tribute Medallion program. Lead marketing efforts on events, including Galas with up to 500 attendees. Facilitate and chair select collaborative fundraising events. Participated in procuring and establishing donor CRM platform.
Design and execute most collateral pieces across all lines of business. Continuously work towards a comprehensive/cohesive Homeland brand and integrated communications plan across all media. Manage all facets of the marketing/advertising efforts, including website, social media, print, radio and outdoor advertising. Liaise with outside vendors, printers, and freelancers, as well as develop relationships with media persons.
Nov. 2014 to Nov. 2016 | Martin Communications
Graphic Designer (part-time)
Transitional part-time position afforded me the opportunity to work with a creative team in a fast-paced environment. Constantly honed and refined technical skills in traditional marketing outlets while exploring new and innovative digital medias. Effected positive curiosity within the team as well as the overall creative culture. Participated in collaborative idea sessions and learning/teaching events.
2000-2015 | O’ Advertising, Inc.
Creative Director, Business Partner
Successfully provided strategic marketing consulting, collaborative market research, and creative direction to help build and improve brand equity for many and varied clients. Conceptualized compelling campaigns and executed graphic design strategies across all communication platforms, including collateral, web site, outdoor, email, and social media. Produced and edited videos for YouTube, and procured and supervised freelance designers, photographers, and videographers as needed. Also provided exemplary copy editing, account service, vendor liaison, and project scheduling duties. Clients included, but not limited to healthcare, non-profit and fundraising, sorority foundations, building industry, educational institutions, planned communities, travel and tourism, packaged food industry, and more.
1991-2000 | Eugene Perry Advertising, Inc.
Art Director (starting position Graphic Designer)
Key participant in evolving the agency’s growth and building brand equity. Lead designer and project manager on most accounts. Supervised and trained junior designers and excelled in studio and on-site photo direction. Successfully provided project scheduling meeting tight deadlines. Also gained valuable experience with account services.