Creative | Strategic | Experienced
Innovative graphic design expert with more than 30 years of experience in the creative industry | passionate about strategic market planning with results-driven, integrated approaches to building brand equity | dedicated to on-target, compelling communications across all outdoor, print, digital and social media platforms | enthusiastic about cultivating relationships to drive the best creative outcomes from team members and collaborating external partners
“Wendy Shumaker is a joy to work with—she truly understands our brand, and her creativity and skill always produce the highest quality products. She is aware of the larger picture and our fundraising goals, and works diligently, creatively, and dedicatedly to help us meet them year after year.”
~ Jane Baxter,
Alpha Phi Foundation
Key Competencies
- Effectively able to uncover and capitalize upon unique selling points of diverse products/services.
- Track record of successful communication initiatives, advertising programs, direct mail, and email marketing campaigns.
- Keen understanding that a collaborative approach often yields the most effective results.
- Self-sufficient in all aspects of the creative and communication process.
- Able to lead, inspire, and foster positive relationships with strategic partners, vendors, and staff members at all levels.
- Embrace collaborative planning processes and provide a strong support infrastructure for special events.
- Adept at managing and executing multiple jobs while meeting short-term and long-term deadlines.
- Well-versed in print, digital and social media platforms: Mac OS and Windows, Adobe Creative Suite (InDesign, Illustrator, Photoshop), WordPress, Microsoft Word, Excel, PowerPoint, video editing, email marketing, blogging, FB, Twitter, CRM (client relationship management), and data collection and analysis.
- Driven to seek new insights for the latest marketing and communication trends, as well as staying in touch with current technology.